U-Sports Group Event Management Division provides a first-class platform for athletes to display their talents, positively impact the community and compete on a national stage. The notion of blending sport and service, competition and community, entertainment and empowerment is at the heart of U-Sports Group and is reflected in our sporting event platforms. We want to utilize the power of sports to provide an atmosphere and opportunity to 'Create Change in our Communities and in Ourselves'.

U-Sports Group entered the sports management space in 2018 with the goal of creating world-class events that inspire athletes to create world-change. Today, USG is one of the industry leaders in providing an elite stage for college basketball programs to compete in high-level events, while giving their student-athletes a platform to positively impact the community through associated social initiatives. U-Sports Group's collection of highly regarded signature college basketball events consists of The Battleground 2k, Hoop Hype XL and Compete 4 Cause Classic.


Student-athletes are the focus and driving force of our U-Sports Group event platforms. Their brands, experiences, performances, triumphs and challenges take center stage. Our USG event properties also provide a national platform for them to tell their stories, build their brands and share their lives as collegiate athletes.

U-Sports Group's event properties provide elite college basketball programs with a true alternative to traditional MTE's and neutral-site events. Our basketball platforms were constructed with the idea of creating community change and highlighting relevant social issues. Through our community initiatives, we believe that student-athletes will understand their responsibility to help others and find their own passion for giving back. These initiatives will greatly impact lives in our events' host cities and be a rewarding experience for the collegiate student-athletes and universities. The Battleground 2k, Hoop Hype XL and Compete 4 Cause Classic will give collegiate sports teams the opportunity to compete... not just for the sake of winning, but also for the cause of change.

If you have any questions regarding U-Sports Group's Event Management Division or our exclusive inventory of college basketball event properties, please contact us.